Every year, countless people travel from all over the world to Iceland, the land of the far north, eager to witness its secluded and unique scenery. They arrive drawn by the romantic and magnificent Norse mythology, the epic Viking tales, and the allure of volcanoes and glaciers, leaving with breathtaking landscapes and profound insights. Besides cherishing the wonderful memories of your Icelandic trip and enriching your travel bucket list, don't forget to pack some distinctive Icelandic souvenirs to share with your loved ones. While Iceland may not be a vast country, it boasts a wealth of popular local products and Nordic-style souvenirs. For example, in the capital, Reykjavik, you can find a wide variety of Icelandic specialties, ensuring you don't leave empty-handed. What to buy in Iceland? Check out this must-buy list for Iceland, recommending high-quality Icelandic specialties brimming with Nordic charm!
First, let me introduce some popular clothing and everyday souvenirs.
I. Icelandic skincare products
1. Bioeffect
Bioeffect – When technology meets nature, skin can be "rejuvenated"!
Imagine a brand that wasn't originally a skincare brand suddenly becoming a "black technology" in the skincare industry thanks to a Nobel Prize-winning cell activator! Three scientists in Iceland, after countless days and nights of research, finally cultivated a plant cell activator in wheat, using Iceland's unique volcanic pumice to cultivate barley, ensuring the purity and efficacy of the product from the source.


To put it simply, Pure, Green, and Clean—that's Bioeffect's motto! Their products use water filtered through Icelandic volcanic lava, boasting top-tier purity and smoothness. Furthermore, Bioeffect products use only 7-20 natural ingredients, free of alcohol, fragrances, preservatives, etc., making them safe even for sensitive skin.

As Iceland's national brand and a darling of the global beauty industry, Bioeffect uses advanced biotechnology to create natural and pure skincare products that are loved by fashion icons and even Karl Lagerfeld became a super fan!
Here, I'd also like to introduce Bioeffect's star product, the Bioeffect Skin Renewal Essence. It has only 7 ingredients, simple yet powerful, that can promote collagen production, leaving your skin hydrated, radiant, and youthful, defying the signs of aging.

In addition, BioFee uses environmentally friendly packaging, mostly made from recyclable materials, and often collaborates with artists. This year's gift set is a collaboration with Icelandic artist Dodda Maggý, allowing you to feel the artistic atmosphere of Iceland from the inside out, exquisite and classy.
When you travel to Iceland, don't forget to bring Bioeffect home! You can find it in pharmacies, skincare stores, and even the duty-free shops at Keflavik Airport. Although it's a bit pricey, the quality and effects will definitely make you feel it's worth every penny!

2. Three
A new trend in Icelandic skincare: ÞRÍR takes you into the wonderful world of pure skincare! ÞRÍR is an Icelandic skincare brand dedicated to providing all skin types with high-quality, natural, clean, and effective skincare products from Iceland. They firmly believe that everyone, regardless of who they are or where they are, deserves the benefits of natural skincare.

This Icelandic brand, with its profound understanding of nature and skin, brings a touch of tranquility to busy modern life, hoping to keep users' skin natural, healthy, and at its best every day.

ÞRÍR, meaning "three" in Icelandic, represents the brand's three star products: Glacial Clay, Arctic Roseroot, and Volcano Scrub. Each product draws inspiration from Iceland's volcanoes, glaciers, herbs, and the Atlantic Ocean, infusing the power of nature into your daily skincare routine.

Iceland, a synonym for purity. When Icelandic skincare products are mentioned, the impression of pristine purity is often evoked, and ÞRÍR is no exception. ÞRÍR skincare products embody this purity, using natural ingredients that are environmentally friendly. They deeply nourish and hydrate the skin, making them a perfect choice for daily self-care and a great companion for stress relief. Most importantly, Þrír products are developed in close collaboration with scientists and skincare experts in Nordic countries, meeting COSMOS-ORGANIC standards and currently undergoing certification. This authoritative certification guarantees quality, allowing you to use them with confidence and peace of mind.

Next, we will introduce their three products in detail:
1. Glacial Clay Purifying Mask: This deep-cleansing mask is made from mineral-rich glacial clay and red willow bark, and also contains mineral stones, aloe vera, and cucumber water. Its main function is to cleanse and detoxify the skin, aiming to minimize the appearance of pores and leave the skin smooth, firm, and revitalized.

2. Arctic Rose Root Moisturizing Mask: This moisturizing mask combines the properties of Arctic rose root (Northern Ginseng) and hibiscus extract to maximize skin hydration. Arctic rose root stimulates the natural production of collagen, enhances skin elasticity, and is rich in antioxidants, offering wrinkle reduction and anti-aging benefits. Furthermore, the natural plant-based glycerin in the mask provides additional moisture to the skin, maximizing its moisturizing effect.

3. Volcanic Exfoliating Scrub Mask: A natural exfoliating product containing finely ground lava and activated charcoal. The lava removes dead skin cells, while the activated charcoal removes impurities from pores. Meanwhile, a blend of aloe vera, almond oil, shea butter, and cucumber water helps moisturize the skin. This combination effectively removes dead skin cells, renews and moisturizes the skin, leaving it revitalized.

Choosing ÞRÍR means letting the natural power of Iceland become your powerful ally on your skincare journey!
3. Blue Lagoon Skincare
The renowned Blue Lagoon is a highly anticipated stop on any Icelandic tour. Many are captivated by its dreamlike beauty, and enjoying a natural beauty spa surrounded by volcanic lava formations is truly blissful. The Blue Lagoon's water is rich in minerals and algae, making it not only a great place for a full-body soak but also for applying face masks! Because the Blue Lagoon offers complimentary natural silica mud masks, many guests take photos while soaking, significantly boosting the mask's popularity. Coupled with the mask's undeniable cleansing and moisturizing effects, Blue Lagoon skincare products have become a very popular brand and a fantastic choice for travelers to bring back skincare products for their female friends!

Blue Lagoon is extremely popular. To book a stay at Blue Lagoon and enjoy the warm, misty hot springs amidst falling snowflakes, you must book several weeks in advance (children aged 2-13 enter for free). For details, please see: Blue Lagoon Comfort Experience .
The face mask is made from Blue Lagoon mud extract, which exfoliates and thoroughly cleanses the skin, leaving it soft and smooth. The white mud mask is a star product of Blue Lagoon skincare; you can also try the green seaweed mud mask, or choose a gift set. Travelers can purchase it directly at the Blue Lagoon. If your itinerary doesn't include the Blue Lagoon, don't worry, you can buy it at Laugavegur shopping street in the capital, or at the airport duty-free shop.
Address: Laugavegur 15, 101 Reykjavik
4. Pure natural organic skincare products (Sóley Organics)
Sóley is a skincare brand founded by Icelandic actress Sóley Elíasdóttir. The products have a delicate, herbal scent and feel pleasant to use; for example, Sóley products are available for guests at the Fontana geothermal spa near the Golden Circle. Their best-selling items are hand cream and lip balm, with simple packaging, suitable for personal use or as gifts. They can also be purchased at pharmacies, skincare stores, and duty-free shops.
Food is the most important thing for people. After discussing clothing and skincare, let's talk about the delicious food you can take home from Iceland! Want to know which Icelandic restaurants are the best? Check out our guide to nine top Icelandic food destinations !
II. Icelandic Clothing and Apparel
1. Icelandic sweater
Let's start with clothing. On freezing cold days, what's the first warm item that comes to mind? Is it a thick down jacket from a certain brand or thermal underwear with extra-thick fleece lining? Neither! In the snowy north of Iceland, the best warm item is this—the Icelandic sweater, Lopapeysa! Icelandic sweaters have a long history in Iceland. They are not only beautiful and stylish with a great sense of design, but also very windproof and cold-proof, making them a highly recommended souvenir.
Lopapeysa是由冰岛羊身上的绵羊毛线(Lopi)织成的套头衫(peysa),这种毛衣带有明显的北欧风格,是当地的传统服饰,不仅深受老一辈冰岛人的肯定,在年轻一代的冰岛人中也很流行,冰岛人几乎人手一件,可以说是老少皆宜,人尽喜爱。传统的毛衣色彩搭配以黑、白、灰、棕居多,比较柔和低调,当然现在也能淘到许多色彩艳丽、设计感满满的款式(如拉链款、纽扣款),可以根据个人喜好来选择。冰岛毛衣最有特点的地方在于肩部有一圈很宽的复杂彩色花纹装饰,花纹的灵感来源于代表冰岛的传统图腾,像山川,瀑布、雪花及温泉等,把冰岛的自然风景穿在身上带回家,是不是听上去很有意义?
当然要想打卡冰岛冰川、瀑布、温泉、火山等,那不如亲眼眼观,不妨加入冰岛夏季12天环岛浪漫自驾游:环岛 & 斯奈山半岛或者体验冰岛冬季6日自由行,穿着蕴含 冰岛风光的冰岛毛衣前去和独特的自然景观合影吧!

除了美观,冰岛毛衣的保暖性也十分出众。由于原料来自于冰岛羊的毛,这种羊毛有外部的防风毛和内部的绒毛,其外层纤维长、坚韧、防水,而内层纤维细、柔软、绝缘,具有很强的抗寒性,并且未经混纺,因此较为膨松和保暖,非常实穿。
推荐在旅程中,就可以穿着冰岛毛衣拍照,一键变身冰岛人!毛衣自带减龄效果和童话意境,非常出片,还可以配上一顶羊毛帽,抵御旅程中的寒冷的同时,也帮你留下冰岛味满满的旅行记忆,最后带回家作为日常穿着,绝对不会撞衫,实属旅行佳品!比较推荐的牌子有Álafoss、Icewear、The Handknitting Association of Iceland等,还有很多小店铺售卖的毛衣也非常精致,甚至是加油站也会有售。如果是自己穿的话,还可以考虑实惠的二手店铺,体会古着的快乐。这里也为大家提供一些店铺选择:
- Kolaportið(Flea Market)
首都雷克雅未克(Reykjavík)每周末会有跳蚤市场(Kolaportið)开放,这是一个冰岛氛围非常浓的市场,值得好好探索,手工艺品、羊毛织物、特产等等应有尽有。有许多上了年纪的店主阿姨在这里售卖手工编织的冰岛毛衣,老一辈的艺术匠心都体现在一件件款式、花色不同的毛衣上,而且这些毛衣大多都是孤品,撞衫率很低,价格大约在800到1300人民币左右,根据花色或编织难度而定。
地址:Tryggvagata 19, 101 Reykjavík
- The Handknitting Association of Iceland
冰岛手工编织协会的旗舰店,销售各种毛衣、帽子、围巾、手套等,有浓厚的冰岛风格和传统元素。此外,游客还可以在店里体验冰岛编织艺术,亲手编织一些图案和式样。
地址:Skólavörðustígur 19, 101 Reykjavík / Borgartún 31, 105 Reykjavík
- Nordic Store
Nordic Store提供各种高质量的冰岛产品,以冰岛毛衣、纱线、其它羊毛制品为主,也售卖纪念品和珠宝等,除了首都门店也可以在线上店铺购买。
地址:Lækjargata 2, 101 Reykjavik (main store) / Skólavörðustígur 4, 101 Reykjavik / Laugavegur 41, 101 Reykjavik
Red Cross Store(Rauða Kross Búðin)
冰岛红十字会创立的二手商店Red Cross Store,连续多年获得当地报纸的最佳二手店奖,虽然是二手店,但也能淘到很多全新的冰岛毛衣。还有像连衣裙、夹克、配饰、家居用品、书籍、玩具等也都有,这些商品都是通过捐赠获得的,价格合理实惠,所得款也会都用于公益事业哦,让你享受购物的同时也能为慈善事业贡献一份力量。
地址:Laugavegur 12, 101 Reykjavík / Laugavegur 116, 105 Reykjavík / Þönglabakki 1, 109 Reykjavík
- Thorvaldsens Bazar
Thorvaldsens Bazar于1905年开业,是首都最古老的商店之一,这里的冰岛毛织品都是由经验丰富的冰岛妇女编织的,价格也比较合理,而且也和慈善机构有合作,是买毛衣的不错选择。
地址:Austurstræti 4, 101 Reykjavík
- Spúútnik
Spúútnik于1986年开业,是非常古老的二手店铺,被誉为古着服饰爱好者心中的“麦加圣地”,主售世界各地复古款式的二手服装和时尚配饰,同时还有自己的品牌系列和与当地设计师的合作款。而且店面布置和陈列方式十分别致,为客人创造时尚而独特的购物体验,也许你也能在这淘到心爱的冰岛毛衣。这家店有两个位置,一个在Laugavegur大街,另一个在Kringlan购物中心。
地址:Laugavegur 28, 101 Reykjavík
想了解更多冰岛毛衣的知识和购买地点,可以移步冰岛毛衣攻略。
2. 户外衣物
应对冰岛寒冷的雨雪天气,户外服饰是不二选择。冰岛的户外服饰国民品牌66°North从1926年创立,是地道的老字号服饰,在冰岛几乎也是人手一件的存在,可以说串起了冰岛人世世代代的生活。据说创始人Hans Kristjnsson来自于西峡湾地区,当时的渔民们需要对抗极为恶劣的自然环境,为了保护他们在严冬中更舒适、安全地出海,创始人为他们设计出了防水的连体服,66°North就诞生了。

在今天,这一品牌售卖的衣服兼具功能性和设计感。作为户外品牌,66°North的衣物透气、轻便、耐穿,能够让冰岛人在严寒中保持温暖。而且它打破了人们传统观念中户外服饰只能穿着在户外场景的想法,更注意服饰的美观和日常化,线条设计流畅,版型大方简约,不论是在城市里citywalk还是在冰川火山探秘自然,都非常合适。66°North的商品包括外套、雨衣、抓绒衣、内搭T恤、下装等等,还有手套、包包等配件也都有售。如果你喜欢户外服饰而且预算足够,别忘了买上一件。
店铺地址:Bankastræti 5,101 Reykjavík / Laugavegur 17-19,101 Reykjavík
工厂店地址(Outlet):Faxafen 12,108 Reykjavík
分店较多,具体地址和营业时间可以参考官网。
除了66°North,其他户外品牌也可以考虑,比如价格更加友好的ZO-ON,还有上文提到的Icewear也有户外服饰销售哦。
民以食为天,聊完了服饰护肤,我们再来聊聊冰岛能带走的美食!想知道冰岛美食哪家强,看看冰岛九大美食攻略就知道啦!
三、冰岛特色食物/保健品
1. OmNom巧克力
如果你第一次见到OmNom巧克力,一定会惊讶于它的精美!这在冰岛能买到的最好的、非常具有设计感的巧克力之一,非常推荐购买当成伴手礼送人哦。冰岛本土并不生产可可豆,做巧克力的原料都是从其他国家进口来的,不过这并不影响冰岛人对巧克力的喜爱,位于雷克雅未克的欧姆巧克力拥有自己独特的配方,能制作出各种口味不同的冰岛巧克力!而且每种口味有不同的包装,从色彩搭配到印花选择都很精美别致,而且具有冰岛特色,简直是一件件艺术品。
如果你吃过冰岛的冰淇淋,你一定了解冰岛人对于甜品口味的无限创意和开发能力,没错,巧克力也是如此!你能想到的口味都能买到,比较推荐地道的、冰岛特色的是用海盐和甘草调味的巧克力,因为冰岛人对甘草几近狂热,所以海盐甘草味是本地人的最爱。如果你对受不了“重口”的甘草味,也可以自由选择,相信每个巧克力脑袋都不会失望的,比如咖啡味就很香醇!欧姆巧克力在旗舰店、首都的老牌糖果店、纪念品店、超市都能够买到,价格也比较合适。
如果时间充足,还可以去首都的欧姆巧克力工厂看一看,工厂对外开放,可以在官网上预定参观巧克力工厂,带你体验现实版《查理和巧克力工厂》,而且还会受邀品尝新口味的巧克力哦,让你惊喜连连。
旗舰店地址: Hólmaslóð 4, 101 Reykjavík
2. 冰岛鱼油(Lysi)
冰岛的海域纯净无污染,这里出产的鱼油品质极佳,鱼油的营养价值丰富,特别是对老人、孩子都很有益处。而且不同于国内的胶囊状鱼油,冰岛鱼油是瓶装可以直接饮用。在冰岛购买鱼油物美价廉,主要以本地品牌Lysi为主,旗下也有其他的鳕鱼油、鲨鱼肝油等,增添了更多营养成分,在各大超市都可以买到,推荐粉色小猪超市Bonus,价格比较优惠。
推荐购买地:Kjörgarður, Laugavegur 59, 101 Reykjavík
3. 冰岛鱼干(Harðfiskur)
如果你了解过冰岛美食,应该对鱼干Harðfiskur不陌生。由于冰岛靠海吃海,这里的鱼肉品质很高,炖鱼、烤鱼、炸鱼都是当地的美味。而这种硬鱼干是由鳕鱼或者黑线鳕去骨、风干后制成,富含蛋白质、Omega-3等营养成分。冰岛鱼干入口很有嚼劲,可以当作即时零食,还可以搭配黄油食用,当紧实的鱼干配上柔软的黄油,享用时更加可口。如果来旅游,完全可以带一点这种小鱼干,建议多咀嚼几口再吞咽,以便品出独特的海洋风味哦。鱼干在冰岛的任何杂货店均可以购买到,或者是跳蚤市场也有出售。

4. 冰岛海盐
冰岛海盐取自北极海域,用古法制作而成,包装很有冰岛特色。可以带回家中,为你的菜肴增添一份调味。建议不要去首都礼品店购买贵价的铁盒装,超市的纸盒装就很合适。小小的不占地方,适合送人或者自留。可以参考我们的最全冰岛超市购物攻略,帮你把好物一网打尽!

5. 冰岛甘草
冰岛人真的很喜欢,很喜欢,很喜欢甘草!他们喜欢甘草口味的一切,也想把甘草味融进一切食物当中!在冰岛超市和糖果店中,最常看到的就是各种口味的甘草糖果和巧克力!冰岛甘草确实是本地特色,如果你实在抵不住好奇心……也可以挑选一下,买一两袋回国尝尝,但是千万别多买,大多数人都接受不了这股奇怪的味道。
6. 冰岛死黑酒(Brennivín)
冰岛国酿Brennivín,俗称“死黑酒”,是一种在冰岛极具代表性的烈酒,用土豆酿造而成,加入茴香籽调味。这种独特的酒精饮料在冰岛有着悠久的历史,其酒精含量高达37.5%,十分强劲。冰岛人喜欢这种刺激的口感,传统吃法是一口死黑酒配一口鲨鱼肉,把暗黑组合发挥到极致。但现在常被用来作为一种传统的欢庆饮品,用于庆祝特殊的节日和场合,小口小口饮用,增进情谊。如果很喜欢喝酒也可以带上一瓶,在酒吧和机场免税店可以购买到。
除了吃穿用这些生活实用品,也有很多文艺、精致的纪念品可以购买,如果你是一位讲究生活格调的旅客,可别错过,每一件都能显示出你独特的格调与品位。
四、 冰岛周边文创产品
1. 冰岛羊毛毡
前面介绍冰岛毛衣Lopapeysa时说过,冰岛羊的毛又轻又软,冰岛羊毛织成的衣物又能御寒又能防水,是非常有代表性的冰岛特产。但是,如果你担心帮家人朋友购买衣物不够方便,或是购买衣物做为礼物过于私人,不妨考虑冰岛羊毛制成的另一种小工艺品——冰岛羊毛毡!
冰岛羊毛毡在热播的《花儿与少年》中就很受欢迎!花儿团来到冰岛旅行时,也体验了一把冰岛羊毛毡的戳戳乐,可见这里的羊毛毡有多么讨人喜欢!和我们平时见到的羊毛毡类似,冰岛羊毛毡都是纯手工制作而成。本地的手工艺人会用针将染色后的冰岛羊毛滚动戳刺,让长长的羊毛纤维紧密缠绕在一起,制成想要的形状,做出各种可爱造型的羊毛毡,供客人挑选,而且价格也不贵。如果你逛到这种可爱的羊毛毡店铺,不妨买上几个,这可是十足的冰岛纪念品!而且小编保证,除了冰岛以外你在任何地方都不可能买到质感如此优越的羊毛毡了!
如果想购买的话在礼品店、手工艺品店可以淘到哦!
2. 冰岛书籍
冰岛是全世界最爱读书的国家,这里的居民识字率近乎100%,人均出版图书数量世界第一,首都雷克雅未克也被誉为“文学之都”。来冰岛旅游,选择带几本书回国也很有意义。
冰岛的图书市场丰富多彩,涵盖了从传统民间故事到当代文学作品的各种类型。你可以选择关于一本冰岛神话传说的书籍,了解当地人民对于自然力量和生活哲学的理解;选择一本描写冰岛风土人情的游记,感受作家对于这片土地的独特解读;购买一本插图丰富的冰岛地图册,记录下自己在这片神奇土地上的足迹;还可以选择一本关于冰岛火山和冰川的科普读物,深入了解这片土地形成的地质历史和自然奇观……
这些书籍不仅可以留住旅行的回忆,让你在回家后继续享受冰岛文化的魅力,而且将成为你在冰岛旅行中的得益,让你更加深入地了解这个国家的历史、文化和人文风情。无论是作为礼物送给亲朋好友,还是作为自己的私人收藏,冰岛图书都会成为一份珍贵的纪念品,让你永远怀念起这段美好的旅行经历。
3. 冰岛音乐专辑
冰岛是一个充满音乐魅力的国家,其独特的音乐传统和现代音乐产业吸引着无数音乐爱好者和旅行者前来探索。在这片充满创意和灵感的土地上,购买一些冰岛音乐相关的纪念品,像唱片、专辑等,也太酷了!

首都地区的唱片店如Lucky Records、Smekkleysa、12 Tónar等都可以逛一逛,如果不太了解冰岛音乐也可以请老板帮你挑一挑,他们一定能推荐最棒的冰岛音乐,帮你选上几张适合你的音乐作品。如果还想了解更多关于冰岛音乐有关的知识,参见:冰岛音乐——极光下的冰与火之歌。

4. 冰岛明信片
We previously published an article specifically featuring the attractions featured on Icelandic postcards . Sending a postcard to family, friends, or even yourself while traveling in Iceland is a simple yet special way to preserve precious travel memories. Iceland attracts countless tourists with its unique natural landscapes and rich cultural heritage, and sending a postcard allows you to share these beautiful memories with loved ones far away, letting them share in your travel joy.
When traveling in Iceland, you can choose to buy some beautiful postcards at the local post office or souvenir shop. Icelandic postcards are diverse and abundant, featuring magnificent glaciers, mysterious volcanoes, and enchanting waterfalls, as well as local architecture and folk culture. Paired with an Icelandic stamp (autumn light stamps are available at the local post office), the combination is perfect. You can choose according to your own preferences and travel experiences, using words and pictures to record every moment of your trip, sharing your wonderful experiences in Iceland with the recipient, and looking forward to the recipient's surprise and delight after sending it.

I recommend a lovely and heartwarming shop: Litla Jólabúðin, a Christmas-themed shop in the capital. There's a red mailbox at the entrance, where you can supposedly send postcards to Santa! The shop has all sorts of Christmas decorations; you can find almost anything you can imagine – it's a fantastic place to shop!
Christmas shop address: Laugavegi 8, Reykjavík, Iceland
5. Icelandic Rescue Team Keychain
The Icelandic rescue team ICE-SAR is a vital professional search and rescue team in Iceland. They operate without charging any fees, and even fund their own organization and training, a truly admirable feat and a source of pride for all Icelanders. For example, in winter, many tourists encounter accidents while driving due to unfamiliarity with road conditions and severe weather. After reporting an emergency, the Icelandic rescue team arrives at the scene and provides free assistance to those trapped. Beyond rescuing people, the team also helps local herders rescue their sheep and horses from floods, saving their property.
Of course, the rescue team also needs financial support, but they raise funds in some beautiful and meaningful ways. For example, during the New Year, the Icelandic rescue team has a shop that sells fireworks. When the New Year's fireworks light up the night sky, blessings for the coming year are sent to the hearts of every Icelander and tourist. The rescue team accompanies the people of Iceland in this way.
Besides selling fireworks, the Icelandic rescue team keychains mentioned here are another way to raise funds. Every year in early November, rescue team members in red vests sell these keychains outside supermarkets and gas stations. Different rescue team members are available to choose from, making them a nice Icelandic souvenir.
Besides the excellent souvenirs mentioned above, there are many other things to buy in Iceland, such as Nordic-style ornaments, scented candles, plush toys, and even condoms with very creative packaging. These are all very popular with tourists. Shopping around in major cities (especially the capital) is a real treat!
Where to shop in the Capital Mall?
For those who love shopping, here's a list of shopping malls in the capital city. If you have enough time, you can visit them. The Reykjavik area has two main large shopping centers: Kringlan and Smáralind. These are hubs for many brands, making shopping convenient and allowing for a one-stop shopping experience. Large supermarkets like Bónus and Hagkaup also have locations there. If you're only interested in one or two brands and don't care about the atmosphere of a large mall, you can simply go to the shops in the city center. Most brands have stores on Laugavegur Street.
1. Kringlan Shopping Center
Kringlan is close to the city center and within walking distance. It boasts a wide variety of shops, including a large cinema, food courts, and themed restaurants. It's a great place to spend time; you can easily spend several hours there. Many shops offer tax refunds; simply fill out a tax refund form.
Address: Kringlan 4-12, 103 Reykjavík
Buses 1, 2, 3, 4, 6, 13, and 14 all stop nearby.
2. Smáralind Shopping Center
Smáralind is a little further away, located in the town of Kopavogur. It's Iceland's largest shopping center, just a few minutes' drive from the city center, or you can take a bus. It has over 80 shops and restaurants across three floors, offering a wide range of brands.
Address: Hagasmári 1, 201 Kópavogur
Bus routes 1, 2, and 28 all stop nearby.
How do I get a tax refund?
Prices in Iceland are not low, but in many shops you can get a tax refund of 11-24% by filling out a tax refund form, which can save you money. Here are some details about the tax refund:
First, a refund is conditional on the buyer being a permanent resident outside Iceland. Simply put, the buyer must present a passport or other valid identification document.
Secondly, not all stores and all goods are eligible for tax refunds. Services such as tour packages, car rentals, restaurants, and hotels are not eligible for tax refunds. Some stores also exclude certain items from the tax refund program. You can ask the store clerk for details and request a tax refund form when making your purchase. Furthermore, the refund percentage varies depending on the type of goods.
The tax refund amount must reach 12,000 Icelandic krona (including VAT) per order (same receipt), and the buyer must take the goods out of the country within three months of purchase.
The tax refund is processed at Keflavik International Airport in Iceland. A self-service lane has been added, so there's no need to wait for the tax refund counter's opening hours. Please prepare the necessary documents before departure. It's recommended to process the tax refund before checking in your luggage, in case you're asked to show the goods when requesting the refund.
Conclusion
Souvenirs from a trip are meant to preserve memories. Only when you return home carrying beautiful and heartwarming souvenirs does the journey feel complete and fulfilling. One afternoon, as you pick up an Icelandic book and savor a piece of Icelandic chocolate, you'll surely recall those sparkling days spent traveling in Iceland. Glaciers, volcanoes, highland fjords—the dreamlike Iceland will always be waiting for you in the far north, hoping to become an endless wilderness in your life.




